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No matter what size a business is, it is important to implement some marketing activities in order to make people aware of your organisation. You cannot simply do nothing and expect to be inundated with customers. Similarly, you cannot engage in a very brief and simple campaign and expect to […]


“Publicity is absolutely essential. A good PR story is infinitely better than a full page advert, and a damn sight cheaper.” – Sir Richard Branson. For most people, public relations will conjure up thoughts of ‘spin’ and often derive negative connotations; something purely interested in commercial gain while exploiting customers’ […]


What’s the attraction?   Why are so many of us so easily tempted by special offers.   We may simply be looking for a bargain, particularly given the current economic climate – but there’s to it than that! Whether it’s a newspaper BOGOF promotion or an on-line deal such as Doorstep Deals […]